Problems of research of communicative practices on the Internet environment
Abstract
Communicative practices on the Internet environment are considered as methods of goal-oriented actions of the subject, aimed at the exchange of information, the generation of new meanings and the formation of effective models of communicative interaction. The peculiarities of Internet communication which affect on deployment of communicative practices, in particular the mediation of Internet communication by electronic signal, the condition of communicative practices by the structure of the media, and virtuality are analyzed. Attention is drawn to the fact that the deployment of communicative practices of a new cyber generation is influenced not only by the features of Internet communication (virtuality, interactivity, hypertext, fragmentary), but also the orientation of the individual. Internet communication is defined as an integrated process of computermediated interaction of subjects in the Internet environment, the Internet environment - as a new “hybrid” environment, created through the use of information and communication technologies as a result of the integration of elements of real and virtual life. The criteria of communicative practices are highlighted; in particular the level of engagement of users in communicative interaction (passive, reactive, proactive) and the way communicators interact (constructive, destructive). The structural model of communicative practices in the Internet environment (according to the defined criteria) is presented
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